Privacy Policy

Introduction

Season Approved ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our seasonal color analysis and shopping platform.

Information We Collect

Personal Information

When you create an account, we collect:

• Email address
• Name (optional)
• Profile photo (optional)
• Your selected seasonal color type

Usage Data

We automatically collect:

• Products you view and save
• Your wardrobe items and color preferences
• Device type and browser information
• IP address and approximate location

How We Use Your Information

• To provide personalized product recommendations based on your seasonal palette
• To maintain and improve our AI color analysis technology
• To send you product updates and marketing communications (with your consent)
• To analyze usage patterns and improve our platform
• To prevent fraud and ensure platform security

Data Sharing

We do not sell your personal information. We may share data with:

• Service providers who help us operate our platform (hosting, analytics)
• Affiliate partners when you click through to purchase products
• Legal authorities when required by law

Data Security

We implement industry-standard security measures including encryption, secure servers, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your account and associated data
• Export your data
• Opt out of marketing communications

For a detailed explanation of your rights under GDPR and CCPA, and to submit a data request, visit our Privacy Rights page.

Cookies

We use cookie categories for clearly defined purposes: essential (site operation and security), analytics (performance and usage insights), and marketing (advertising, advertising measurement and affiliate attribution). You can choose your preferences in our cookie consent prompt and update them at any time.

We use Google Analytics and Google Ads with Google Consent Mode. Before analytics consent, Google Analytics cookies are not read or written. The Google tag may send limited, cookieless measurements and your consent state to Google for aggregate measurement and modeling. After analytics consent, Google Analytics may use cookies to measure visits and engagement. Advertising storage, advertising user data, and advertising personalization follow your marketing preference. Google Ads personalization and enhanced conversions remain disabled in our tag configuration.

When enabled, Google AdSense displays advertisements on our shop page. Google and its partners may use cookies and similar technologies to serve and measure ads. AdSense follows your marketing preference. Google also collects advertising consent in the EEA, UK and Switzerland through its certified consent message. Use the Ad privacy settings link at the bottom of the shop page to review or withdraw that consent. Learn how Google uses information from sites that use its services.

We also use the OpenAI Measurement Pixel to measure visits and iOS or Android app-store link clicks from ads in ChatGPT. The pixel follows your Marketing preference and uses a first-party ad-click identifier to connect those actions to ads. OpenAI enables automatic advanced matching, which may detect supported customer information available on a page. Email addresses, phone numbers, and names are normalized and hashed in your browser before transmission; country, city, region, or postal code may also be used when available. We do not attach color analysis, wardrobe details, or Hue conversations to these events. Our events opt out of future user-level personalization. Turning off Marketing stops future OpenAI measurements. An app-store link click does not tell us whether you installed or purchased in the app.

Optional app measurement

If you enable App measurement in the iOS app, Google Analytics receives basic usage and installation measurements, a random app-instance identifier, and coarse location inferred from network information. This helps us improve the app and understand which advertising brings people to Season Approved. We do not send your photos, wardrobe details, Hue conversations, contact information, or advertising identifier through this integration. Advertising personalization stays off. Collection is off until you choose to allow it, and you can turn it off again in Profile → Privacy.

Contact Us

For privacy-related questions or to exercise your rights, contact us here. You can also visit our Privacy Rights page to submit a formal data request.