What is Season Approved?

Season Approved lets you shop your favorite stores with enhanced color features. Filter products by your seasonal palette (Winter, Spring, Summer, or Autumn), track clothing in your wardrobe, and discover color gaps in your closet. Products are scored 0-100% based on how well their colors match your season.

What is seasonal color analysis?

Seasonal color analysis is a color theory system that categorizes people into four types based on their natural coloring (skin undertone, eye color, hair color). Winter types have cool, clear coloring. Spring types are warm and bright. Summer types are cool and muted. Autumn types are warm and rich. Wearing colors from your season makes you look healthier and more vibrant.

How does the AI color matching work?

Our AI analyzes product images to extract dominant colors, then compares those colors against the seasonal palettes. Each product receives a match score (0-100%) for each season. Users see products ranked by how well they match their personal seasonal palette, making it easy to find flattering clothes.

Is Season Approved free to use?

Yes, Season Approved is completely free for users. Browse products scored for your season, save favorites to your closet, and shop without any subscription or fees. We earn small affiliate commissions when you purchase through our links to retailers.

Which stores are available on Season Approved?

We currently feature products from Target and Gliks, with more retailers being added regularly. Our AI analyzes products from each store catalog to provide color match scores. When you find something you like, you click through to purchase directly from the retailer.

How accurate is the seasonal color analysis?

Our AI color analysis achieves 85-95% accuracy in identifying dominant product colors and matching them to seasonal palettes. Users select their season during signup and can provide feedback on match accuracy to help improve our AI.

Data-Driven Fashion Insights

The State ofSeasonal Fashion

We analyzed 22,933 products across 8 major retailers. Here's what the data reveals about color seasons in fashion retail.

Products Analyzed

Stores

Seasons

Classification Rate

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The Big Picture

Fashion Retail Skews Winter

Our analysis reveals that 44% of classified products fall into the Winter color palette. Here's the complete breakdown.

Winter44%

10,002

products

Cool undertones, high contrast, jewel tones

Avg confidence0.8%

Shop Winter →

Autumn27%

6,161

products

Warm undertones, rich earthy tones

Avg confidence0.8%

Shop Autumn →

Summer16%

3,669

products

Cool undertones, soft and muted palettes

Avg confidence0.7%

Shop Summer →

Spring14%

3,101

products

Warm undertones, clear and bright colors

Avg confidence0.7%

Shop Spring →

Why does Winter dominate?

Winter colors (deep navys, blacks, whites, jewel tones) are considered "safe" and versatile by retailers. This creates a challenge for Spring, Summer, and Autumn types who struggle to find their best colors.

Explore Winter

Store Analysis