Finding Your Colors Has Never Been Easier
Once you know your seasonal color palette, the next challenge is finding clothes that actually match. The good news? More stores than ever are carrying pieces in seasonal-friendly colors. Here's your complete guide to shopping your palette.
Major Retailers with Strong Seasonal Options
Target
Target consistently offers a wide range of colors across their A New Day, Wild Fable, and Universal Thread lines. Their strength is in neutrals and everyday basics that work across seasons. Winter types will find plenty of true white and black options, while Autumn shoppers can rely on their earth-toned selections each fall.
Best for: Basics, neutrals, and seasonal trend pieces at accessible prices.
J.Crew
J.Crew has built a reputation on color. Their seasonal collections often include clear, saturated hues that work beautifully for Spring and Winter palettes. They also excel at muted, sophisticated tones for Summer types.
Best for: Work-appropriate pieces in polished seasonal colors.
Everlane
Known for their curated color palette, Everlane focuses on timeless neutrals and carefully selected accent colors. Their approach works particularly well for those building capsule wardrobes.
Best for: High-quality basics and minimalist seasonal wardrobes.
Online Shops Specialized for Seasonal Shopping
Season Approved (That's Us!)
We built Season Approved specifically to solve this problem. Our shop lets you filter by your season, showing only products that match your palette. No more guessing if that "burgundy" is warm or cool.
Nordstrom
While not season-specific, Nordstrom's extensive inventory means you can find almost any color you need. Use their color filters and look for specific shade names that match your palette.
Tips for Shopping Any Store
- Know your best neutrals. These are the foundation pieces you'll buy most often.
- Bring swatches. Physical color swatches or a phone photo of your palette helps when shopping in person.
- Check fabric in natural light. Store lighting can distort colors significantly.
- Don't trust color names. One store's "coral" is another store's "salmon." Trust your eyes, not the label.
The Bottom Line
You don't need specialty stores to shop your seasonal palette. The key is knowing what to look for and being willing to be selective. Start with stores known for good color selection, use filtering tools when available, and always verify colors in natural light before buying.